Ameneh brings diverse knowledge to the Ad and MarTech space as her previous roles were in Director of Solutions Architecture and Director of Artificial Intelligence Solutions her strengths are in advising and working directly with marketers and advertisers. Although based in Los Angeles, she still calls Ohio home.Īs GM of Commercial Strategy at Nielsen, Ameneh Atai is responsible for leading all digital and advanced TV commercial strategy, sales and client services teams in the US.Īmeneh joined Nielsen in 2015 through the acquisition of eXelate. She began working at the NBA as a summer intern while earning her BA from Columbia University in New York City. Prior to joining NBC, Anderson served as an executive at the National Basketball Association in New York City. Anderson began her career at NBCUniversal as an Entertainment Associate. Her work at NBC also included oversight of several non-traditional offerings, including a multi-season live scripted series. During her time at NBC, she worked at both the studio and network, developing and/or shepherding series including The Good Place, AP Bio, Parks and Recreation, The Office, The Carmichael Show, and the musical drama Smash. It was this work that saw her named by Variety as one of Hollywood’s New Leaders. Previously, Anderson was Senior Vice President of Primetime Programming at NBC Entertainment. During her tenure, Indigo produced a variety of Snap Originals for the Discover platform, including the Webby-nominated and longest-running scripted hit The Dead Girls Detective Agency. As CCO, she was responsible for all aspects of the business and creative development for the studio. Prior to joining Amazon, Anderson was the Chief Content Officer (CCO) for Indigo Development and Entertainment Arts, the joint venture studio between NBCUniversal and Snapchat. Prior to joining IMDb TV, Anderson served as Head, Strategic Content for Amazon Studios, she spearheaded such series as The Savage x Fenty Show for Prime Video. Maria is also an author of children’s books: the MariVi Master Navigator Series ().Īs Co-Head of Content and Programming for IMDb TV, Amazon’s free, ad-supported streaming service, Lauren Anderson oversees all programming for IMDb TV, including development, production, licensing, research, and strategy. Prior to joining Adsmovil, Maria served as CMO of two media organizations and as an Agency President and remains committed to assisting brands navigate the Hispanic market, leverage best practices, and better serve the community at large. While at MRM she founded an advertising practice exclusively focused on digital marketing to the bicultural Hispanic and received an AdColor Innovator Award for her ground-breaking research on the native-born Hispanic. After two decades in the general market arena, she decided to turn her focus to the 1.5/2.0 generation Hispanic consumer segment. She has worked at various high-tech companies (both agency and brand), then spent years at MRM (McCann’s digital arm) servicing marquee clients, including Microsoft and Verizon. Maria Twena has over 30 years of experience in marketing, a career she began after securing a B.A.
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